Noble Sands was created out of recognizing a need for versatile modern resort apparel that is distinct rather than ubiquitous. Our aesthetic is greatly influenced by decades of timeless style from experiences and cultures across the globe.
We believe in conscious creation and intentional inventory. We believe being stylish is possible without sacrificing function and comfort. To promote less waste and wardrobe longevity, our garments are created in limited quantities from custom fabric and highlighted by thoughtful palettes. Our goods are locally and responsibly made in Southern California.
Our Inspiration and Mission
This brand came about not only to provide mindful quality products, but to also serve as a vehicle to highlight the individuality, stories and causes of our customers. We aspire to reciprocate your support by learning about and sharing what matters to you. That is, to be noble.
Like her father, Julie grew up on a farm in a house her grandparents built, and behind it, Noble Lake. Her interest in fashion started at an early age, as her grandmothers and mom knew their way around a sewing machine. Although her career path led her in a different direction she never lost her love of design and unique style.
After getting married and relocating across 4 states and 2 countries within nine years, she returned to California. Determined to find a way to bring together her professional and personal backgrounds, she focused on a way to create a brand that would encompass and visualize the purpose, grace, influence, power and creativity of all those experiences.
A Note from Julie
Welcome to NOBLE SANDS.
NOBLE: The quality of being noble in character; virtue, goodness ,honor, decency, generosity, integrity, selflessness; To be held in high regard.
SANDS: Moments of time or of one’s life.
Much time and thought went into this name. After many lists of combining words and meanings I knew this was it. It serves as a goal for this brand in how we approach our entire process of operation, and most importantly the relationship with our customers. But to the same extent, it serves as a reminder to all of us that we should hold life’s moments in high regard, that we should aspire to lead a decent and purposeful life.
Not unlike many, I have always felt a certain peace and clarity when I’m near water. It was on one of the most beautiful beaches I have ever seen, where the first thoughts of starting this crossed my mind. I was in Sardinia and completely taken by the undeniable style and confidence the women there exuded. So effortless, so chic, yet unpretentious. I started journaling potential pieces to make. I knew I wanted to create garments which reflected that same distinction, but also be versatile and comfortable.
Upon returning home I couldn’t stop thinking about this idea of a different kind of resort wear. I bought a beautiful piece of scrap fabric and started draping it on myself in different ways. A few hours later on my dining room table I had unknowingly created the prototype of The Strand Wrap. Although our forthcoming styles will likely not be created in the exact same way, they will always be approached with the same conscious consideration.
A heartfelt thanks for being a part of this very special endeavor.